15 Common UX Pitfalls Luxury Retail E-Commerce Sites Suffer From

Baymard recently published a new in-depth Luxury Goods UX Benchmark. Database contains UX performance rankings for 7 new luxury goods sites: Bang & Olufsen, Chanel, Gucci, Jimmy Choo, Louis Vuitton, TAG Heuer, and Van Cleef & Arpels. Luxury retail brands often strive to sell users more on their “brand qualities” compared to more general e-commerce sites such as Amazon or Walmart.