2 Key Design Principles for Product Listing Information (64% Get at Least 1 Wrong)

Baymard’s large-scale UX testing of Product Lists & Filtering, we’ve observed that hard-to-scan and -evaluate list items caused users to disregard suitable items because they couldn’t properly assess the list item information. The presentation and layout of this information supports users’ ability to evaluate and compare products. Yet, 64% of sites fail to adequately present information in product listings.