3 High-Level Takeaways from 1,700 Hours Testing Travel Tours and Experience Booking Sites
Baymard has just spent 1,700+ hours usability testing and researching Travel Tours and Experience Booking websites. The research is based on more than 311 user/site usability test sessions following the “Think Aloud” protocol. The 280+ guidelines cover most aspects of the online exploration and booking of tours and experiences.
