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3 High-Level Takeaways from 1,800+ Hours Testing Vitamins & Supplements Sites

Baymard has just spent 1,800+ hours usability testing and researching Vitamins & Supplements website features, layouts, content, and designs. Study focused on a total of 13 sites that distribute vitamin and supplement products in the US. During testing the users encountered 1,000+ medium-to-severe usability issues. These issues have subsequently been analyzed and distilled into the 490+ UX guidelines found in our study.

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