3 High-Level UX Takeaways from 950+ Hours of Testing Leading Meal Kits Sites

Baymard has just spent 950+ hours usability testing and researching meal kit websites’ features, layouts, content, and designs. The research is based on more than 128 user/site usability test sessions following the “Think Aloud” protocol (1:1 remote moderated testing). The test sites included 6 of the top sites in the meal kit industry: Blue Apron, Dinnerly, Gobble, HelloFresh, Home Chef, and Sunbasket.