4 Ways to Optimize the Comparison Feature for Scanning

Testing revealed 4 design details that can improve the performance of comparison features for end users. Comparison features allow users to directly compare product attributes across multiple products. The benefits provided by this ability to do a close comparison are significantly reduced when many or most of the individual product attributes are exactly the same across products. On sites where rows with specs shared by all products can be hidden, users can instead focus only on differences.