5 Ways to Provide a Superior Gifting UI and Flow

Users looking to place an order as a gift must assess each site for the availability and cost of gifting options. 66% of desktop sites we benchmarked have trouble effectively communicating the details of available gift options to users. Gifting options aren’t necessarily relevant to include for every site — for example, B2B sites or those specializing in extremely technical or highly industry-specific equipment. At Costco, users are able to add a custom gift message to their order.