6 List Item Attributes to Include for Cross-Sells (68% of Desktop Sites Are Missing One or More)
68% of desktop sites in our product page benchmark fail to provide enough information for cross-sells offered on the product details page. Users can’t effectively compare alternative product recommendations to the currently viewed item, or assess supplementary items’ compatibility, if the information necessary to perform such evaluations is absent or incomplete. The tiny product thumbnails in the “You May Also Like’s section at Gilt make it difficult for users to adequately assess these dresses, risking users rejecting perfectly relevant alternative options. Truncated product titles increase users’ efforts to assess whether any of the alternative cross-selling recommendations at Target are a suitable replacement to current item.
