6 Ways to Improve the Relevance of Cross-Sells in the Cart (52% of Desktop Sites Don’t Do Enough)

52% of desktop sites we benchmarked present cross-sells in the cart, or in the “Added to Cart” confirmation, that are either completely irrelevant or based only on what other customers bought. Users are quick to dismiss recommended products and offers that are not obviously related or applicable to the product(s) they are purchasing.