94% of the Largest E-Commerce Sites Are Not Accessibility Compliant

Baymard has spent 4,400 hours researching accessibility principles and applying them to the e-commerce field. Up to 94% of sites are incompliant with these 4 basic accessibility requirements (WCAG 2.1 AA) Users with disabilities can have vastly different experiences on sites, depending on the nature of their disabilities — and assistive technologies (e.g., screen readers) they must use to understand and navigate the sites.