Accounts & Self-Service UX - Consider Having an “Icon-Based” Dashboard (81% Don’t)

81% of sites rely only on text links to represent account features. Lists of text links can be difficult for users to scan for features they are looking for. Staples has implemented an “Icon-Based” dashboard, using icons to represent the account features. At Microsoft, icons are heavily emphasized, to the point where they dominate much of the “card”