Aligning Major Product Discovery Work with the Product Confidence Matrix

Product Confidence Matrix is a three-by-one sheet that puts hypotheses to three different columns: What we want to figure out: items with low or no confidence. What we suspect: medium confidence ideas that we might want to reconfirm. What we know with high confidence, where no further validation is needed. András Juhász: We need certainty, especially if the effort to build the product is significant.