Atmospheric Design - What Is It and How Can It Be Achieved?

Erik Messaki explains how to create an atmosphere for a website or app to retain users and increase conversion rates. The user responds to interactions with a website with certain moods, emotions, and feelings. Negative atmosphere:aggressive, repulsive, unpleasant, boring, dull, cold, disappointing, formal, unnatural, fake. Positive atmosphere:enjoyable, immersive, relaxing, meditative, responsive, sociable. Positive, energizing, exciting, captivating, motivating, inspiring, inspiring and fun.