B2B and B2C — Understanding User Experiences

Pedro Canhenha: "Solutions take a different shape when building a B2C product versus building B2B product” He says this is a topic that frequently pops up in Design interviews. He says that for a product that is in the B2A arena, that the experience users/clients have with it can be less engaging or less user centric than what consumers attain from their product experiences, since it’s just something delivered to another business.