Baymard Update - New UX Benchmark for Travel Accommodations Websites (OTAs, Hotels, Vacation Rentals)
At Baymard we’ve just released a new UX benchmark of 10 travel accommodations sites. The 10 sites have been manually assessed across 420+ research-based UX parameters relevant to travel accommodations. The sites’ 4,500+ UX performance scores are summarized in the interactive scatterplot below.
