Beautico — a UX Research Case Study

Kerem Can Demirtaş: 'Beautico' is a marketplace initiative that brings beauty professionals and hairdressers together with people who wish to get access to beauty services wherever they want. He conducted online 1:1 interviews with 14 female participants, which lasted an average of 25 minutes. The participants are divided into two groups: those who have no problems going to a beauty salon during the pandemic.