Boost Ajaib’s UX Performance 72% Faster with A/B Testing & System Usability Scale (SUS) Scoring

Ajaib is an online investment platform for millennials in Indonesia. The number of domestic investors in the Indonesian capital market increased by a half to close to 2.5 million in 2019. However, that number is still very small considering the total population of 270 million people. Meanwhile, the number of productive age (working-age population) in Indonesia is 189 million.