Consider Providing “Intermediary Category Pages” (13% Don’t)
Baymard’s large-scale testing revealed that “Intermediary Category Pages” can fulfill a valuable role for users who are as yet unclear about what product to buy. However, our e-commerce UX benchmark reveals that 13% of sites don’t provide “intermediary category pages” The benefits of these pages are clear for some users, but other users favor going quickly to product lists to filter products.
