Considerations on Design Strategy

Strategy is a richly layered word, but for the sake of this article, I’ll funnel its meaning to the Product Design Universe. Strategy can and will at times come in the shape of something more aspirational, or something more pragmatic, but either way, it’s always something that is delineated with an intent to have results which can be effectively measured. Strategy relies heavily on collaboration with other Departments, but also relies on a very solidly established Research paradigm.