Dark patterns: 12 tricks you should never use in your products

Dark Patterns: 12 Tricks You Should Never Use in Your Products are 12 recognizable patterns you should never use in your products. Products that use dark patterns create a deceptive design, a design that nudges the user to make decisions they don’t want to make. The term itself was originally coined by Harry Brignull in 2010. Dark patterns are simple tricks played on users to make them behave in a way they didn't intend.