Decoding UX Success - Persuading Clients to Embrace Testing and Research for Optimal Design

Orly Shelef: One of the most significant challenges I have encountered is persuading clients to make well-informed decisions based on testing and research. AB testing is a powerful technique that enables UX professionals to compare two or more versions of a design or feature to determine which performs better. Usability testing is another invaluable technique that UX experts utilize to gain insights into how users interact with a design.