Deconstructing E-Commerce Search UX - The 8 Most Common Search Query Types (42% of Sites Have Issues)
42% of all sites perform below an acceptable e-commerce search UX performance across the 8 search query types discussed in this article. At Costco, an “Exact Search” for the model number of a mixer is unsuccessful, even though the product is sold at the site and findable via browsing. This is highly problematic for users who copy-paste product titles from external sites.
