Direct-to-Consumer Research - 5 Effective Ways for DTC Sites to Tell Their ‘Brand’ & ‘Product’ Stories
Baymard’s large-scale UX testing on direct-to-consumer (DTC), small product catalog sites shows 62% of users at some point engaged with nonproduct- and nonorder-related content. For DTC, small catalog sites need to invest some resources in describing the brand: how it started, who the founders are, and what animates them when it comes to values. This information can be highlighted on the homepage and on product pages, but for many DTC users, this basic summary information is often not enough.
