Elevating User Engagement - A Case Study on Introducing the Connect Feature in Decathlon App

The 48-hour Product Design Challenge is centered around the “Social Proof” theme. The challenge was to add a feature to Decathlon App that connects users with fellow fitness enthusiasts and empowers them to achieve their goals together. The name of the feature “Connect” was selected based on its relevance, relevance, brand consistency, user-friendliness, and potential market appeal.