How memes can help to understand your users

Memes are a form of expression that transport feelings, ideas or behaviors of a certain group or culture. Memes can help to identify what a user group gets driven by, what are their motivations and what drives them. Memes help you to build empathy with users, because they transport information of a cultural/cultural background. Meme pages dedicated to life science, biochemistry, etc. helped me to gain an understanding of the users and what problems they faced in their daily work.