How to Display Price Discounts on the Product Page - Avoid These 4 Pitfalls (18%+ Have One or More)
Baymard’s large-scale Product Page testing shows that the product price is one of the most important components of e-commerce UX for users evaluating a product. For many users, the price will determine if they’ll even bother to investigate the product further. 18%+ of sites fall into 1 of the 4 pitfalls discussed below regarding showing price discounts on product details page.
