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If stakeholders don’t buy it, it’s not necessarily a UXer or Product Manager lack of skills, but a…

UX is not limited to wireframes and certainly does not simply deal with graphic aesthetics, for that, there is the Graphic Designer. If stakeholders don’t buy it, it’s not necessarily a UXer or Product Manager lack of skills, but a stakeholder problem. The discipline was not born to exclusively serve the digital world.

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