Improving Ambulance Ordering Experience — UI/UX Case Study

Case study consists of Product Management Team (Ratri Abdatush Sholihah, Mariana Puspandaru, Arizal, Bram) and a UI/UX team (Dian and me) This case took my team attention and we want to help the people so they can book an ambulance easier and faster. We found out the main problem of our current version is: Lack Sense of Emergency, Confusing visual cues, and the flow doesn’t match the user mental model.