Mastering Client Interviews - Applying the Principles of “The Mom Test” for Effective Questioning as…

Rob Fitzpatrick presents a revolutionary approach to interviewing that helps us ask the right questions and extract honest feedback from our clients. “The Mom Test” provides practical guidance on asking questions that elicit honest and valuable responses. We explore techniques such as avoiding leading questions, using open-ended prompts, and listening actively to ensure that the conversation revolves around the client’s needs and experiences.