Mobile UX - Avoid Using Subpages within the Product Details Page (26% Don't)

Mobile product pages often contain a wealth of information, which is good for users — if it’s easy to access and navigate. 26% of sites in our mobile benchmark provide some product page content on the “main” product page, while hiding the rest on separate product page subpages. Subpages could, in theory, resolve this issue, as the hidden content doesn't bother users who aren’t interested, while users who are interested make it explicit that they’d like to view it by tapping the link to see the additional information. The most severe issue caused by mobile product page subpages was that a subset of users missed the. link to the subpage.