New Research Study on “Digital Subscriptions” (SaaS) UX

Baymard has just spent 1,440 hours usability testing and researching “digital subscriptions” (SaaS) website features, layouts, content, and designs. The research is based on more than 253 user/site usability test sessions following the “Think Aloud” protocol (1:1 remote moderated testing). The test sites spanned B2B digital Software as a Service including video conferencing (Zoom, GoToMeeting, Webex, and BlueJeans by Verizon)