Off the Rails - Design Thinking devolution.

Design Thinking was promoted and gained momentum by design & innovation firms such as IDEO or Frog, pioneers such as Tim Brown, David Kelley, and Jeanne Liedtka. Design is a philosophy, a mindset with a set of non-negotiable values; These values need to sink quite well for someone to “design think” well and be able to choose the activities, tools, or frameworks to nail every problem.