Online Grocery UX - 5 High-Level UX Takeaways from 1,100 Hours of Testing Leading Grocery Websites
Shopping online for groceries has grown from a niche curiosity to a regular habit for many users. With fresh produce items needing to be ordered regularly on a weekly basis, users have a tendency to use a particular grocery site with much greater regularity than, say, an apparel or electronics site. The 427 guidelines cover most aspects of the grocery experience, at both a high level of general user behavior and at a more granular level of specific issues users are likely to encounter.
