Product Listing UX - What Information to Display in Product Listings (50% Get It Wrong)
Baymard’s large-scale UX testing of Product Lists & Filtering, we’ve observed that missing list item attributes caused participants to miss out on relevant products. A list item that provides both Essential and Category-Specific Product Attributes helps users accurately evaluate which items are relevant to them. 50% of sites don’t display the right balance of important content in product listings.
