SaaS UX - 5 Ways to Improve the Scannability of the Plan Matrix
The layout and design of the plan matrix on a SaaS site greatly impacts users’ ability to identify the most suitable plan for their specific business needs and, therefore, their purchase decision. During testing, plan matrices presented as one long, unorganized list sorted by plan availability were observed to be overwhelming, and far more difficult for users to scan. Targeting a specific feature or group of features requires more effort in a long list. Given the risk of users overlooking important features, which can lead to unanswered questions — and eventual plan or site abandonment.
