The Current State of Accounts & Self-Service UX - 5 Common Pitfalls & Best Practices
Accounts & Self-Service is a unique aspect of the e-commerce user experience. It’s often not part of the “direct purchase funnel” but Accounts and Self Service UX is less important than other themes. Baymard recently published a new in-depth Accounts &Self-Service Benchmark Database. We’ll outline 5 common design pitfalls and discuss best practices.
