The Optimal Layout for Hotel & Property Rental Search Results & 3 Pitfalls to Avoid
Baymard’s large-scale UX testing of online travel agency (OTA), large-brand hotel, and whole property rental sites reveal the property search results are a key decision point for users looking to book accommodations. During testing, 65% of users shopping for hotel accommodations on sites that presented the search results in a “List View” by default didn’t leverage a map when evaluating and comparing hotel properties.
