Travel Accommodations UX - 3 High-Level UX Takeaways from 992 Hours of Testing Leading Travel Accommodations Sites
Baymard has spent 992 hours usability testing and researching travel accommodations website features, layouts, content, and designs. During testing users encountered 1,000+ medium-to-severe usability issues. These issues have subsequently been analyzed and distilled into the 364 UX guidelines found within our travel accommodations UX study.