Use 'Delivery Date' Not 'Shipping Speed' (41% Don’t) — From UX Research to Implementation Roadmap

Baymard’s large-scale checkout UX testing found that 41% of sites don’t use delivery date. Participants come to a complete halt in an attempt to extrapolate or guesstimate when their order would arrive when provided with only the shipping speed. Sites should instead provide an estimated “Delivery Date” for each option directly within the shipping-selection interface.