UX Bites - Single Sign-On (SSO)

Single Sign-On (SSO) is a method by which a user can sign into multiple digital products and services using a single account with a large-scale provider. SSO makes it easy for users to access your product or service by allowing them to sign in using their provider account. Products and services that offer SSO by allowing users to sign up with a provider account have seen increases in overall engagement and retention.